11. Steps for Your Digital Marketing Strategy Post-COVID-19
We ended this Ahead of the Curve webinar(Buy Facebook Likes) series with a compelling presentation on Defining your post-COVID-19 Digital Marketing Plan.
Carlos Guzman is one of our WSI Digital Marketing Consultants from Mexico City. Did an impressive job of resuming the concepts and strategies discussed in the past few weeks.
In his presentation, He shared 11 steps to guide you in reviewing. The current online marketing strategies to make the needed changes to be competitive in today’s world.
The company that you entered this pandemic with both from an operational. Marketing standpoint will differ and will be different from the one going to be released.
We hope that some of the advice we’ve given in the Ahead of the Curve webinars. Can help you navigate the process of digital transformation.
If you didn’t attend the last webinar. We’ve provided an outline of the eleven steps to revising your digital marketing strategy below and replays from the webcast.
1. Review and Revise Your Buyer Personas
The buyer personas you’ve established for your business are likely to have changed. Their needs, worries, emotions, desires.
Concerns have all been affected by the pandemic, stay-at-home procedures, and social distancing. So, don’t believe that your ideal clientele of the present is precisely the same as the one you thought you knew before COVID.
Review and update your existing personas, and then focus on identifying any new personas you might not have considered before.
Get together with the Sales and Customer Service Teams to get their feedback on the actual conversations. They’re having with customers and prospects and use it to develop the buyer profiles you have created.
If you’d like to dig into this more, look at the recorded recording of the webinar. We held about Understanding Your Target Audience in difficult Times.
#2: Enhance Your Digital Marketing Intelligence
New trends and customer behavior are likely to emerge when the market is recovering. It’s essential to observe the latest trends in marketing in your particular industry. Market and utilize this information to spot new patterns of consumption and business possibilities.
If you’re not sure what to do, you can start by looking at Google Trends. It’s a great (and completely free) tool to study patterns in the search engine.
#3: Learn About Your New and Current Competition online
In reality, the competitor’s scene has changed due to an epidemic. Your competitors might have vanished. Others may have cut back on their marketing. Some may have introduced new products or services, and some competitors could have emerged from the bushes.
This is why conducting the latest competitive analysis is vital for any post-COVID-19 marketing strategy. Suppose you need an overview of the different types of research and digital marketing audits that you must conduct in your competitive analysis.
In that case, you can check out the video of our webinar on how to analyze the Marketing Strategies of Your Competitors to Stay ahead.
#4: Verify Your Uniqueness in the Market
There has been so much change in today’s business world that what made your company stand apart from rivals might not be the most crucial difference in the present.
It is recommended to track your website’s visitors and compare your present usage patterns with a specific time before COVID to determine what has changed. Conduct a website audit to identify any new search patterns you should be aware of as part of a larger marketing plan.
5: Redefine your business goals
You’ll have established specific goals before COVID. However, these goals may have changed in the past few months. It is essential to revisit your goals before COVID and verify that they’re still relevant and relevant.
In some instances, you might need to create new goals to aid you in your recovery path. Be aware that if you change the goals of your website, make sure to update the conversions of your goals on your Google Analytics so that you can monitor this with precision.
#6: Closely Monitoring Your Customer Journey
With all the adjustments that might have occurred to your buyer personas, your competition, and the marketplace, you’ll need to carefully monitor the customer’s journey to determine the specific actions you should take at each step in the process.
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Utilizing technology such as marketing automation can assist you in evaluating your leads when they go from the beginning to the end of the funnel. It can also aid in identifying areas to improve.
#7: Revise Your Content Mix
As consumers spend increasing time on the internet and using social media, engaging content will become the most crucial element of any strategy for content. We urge businesses to utilize more videos, animations, webinars, and interactive tutorials as a part of the overall mix of content.
Please take a look at one of our earlier blog articles, 7 Types of videos to build your Brand and Business Bottom Line as well as the Ahead of the Curve webinar on the video to get some ideas for how to add more engaging content to your company and enhance your strategy to market your content.
#8 8: Identify Your Most Paid-for-Advertising Channels
If your marketing channels comprise Google, Facebook, Instagram, and YouTube at the start of this year, they are likely to make up your primary online media strategy. However, other channels might have come up since COVID-19 and could be worth your time to explore and test. TikTok is one example.
It has emerged as the latest platform in social media in terms of both users and downloads. While advertising on TikTok might not be the ideal choice for some brands right at the moment, most businesses ought to be keeping their TikTok handles to access them whenever they need their handles. Find out more about marketing on social media.
9: Invest in organic Traffic and SEO
Optimizing search engines (SEO) allows you to create a continuous flow of organic visitors to your site. Consider it an insurance policy or your vaccination for the time when you’ll need to decrease or end your paid advertisement campaigns.
Businesses that were generating organic traffic before the outbreak and those who invested in SEO during the pandemic had a lower chance to notice decreases in web visitors and leads, even if they had to cut back on their paid advertising expenditure.
#10: Leverage Your Customer Database
Your database of potential customers or customers can be your most significant asset. To make it work, you require an automated marketing solution with a robust CRM (client relationship management system) and a clear marketing strategy for email. Maintaining your database doesn’t involve sending out random emails now and then.
It’s about establishing the right strategy that utilizes automation to provide your customers with relevant and timely messages that motivate them to engage proactively (and hopefully assist in generating sales). If you’re looking for more information on how database management can be, go to the Ahead of the Curve webinar recording titled Learning the basics of managing your Customer Database to Increase the Growth of Your business.
#11: Make an online dashboard and view it daily
There are many measures in your digital strategy that have to be tracked. The most effective way to stay at the top of your game is to build a single dashboard that brings the top KPIs (key performance indicators) together in one place.
Imagine this dashboard as a user-friendly window to all of the information you need to make a critical business decision. There are numerous applications you can utilize to build this dashboard; make sure you choose one that is most suitable for your needs and stick to it.
For more information on the above steps, you can watch the recording of our webinar, Define your post-COVID-19 digital marketing strategy (posted here).