Course Ethics for High Ticket Sales
As a course creator, you should resist the temptation to charge high ticket prices for your courses. After all, you deserve to get paid for your work, not drain your customers’ bank accounts. As such, it’s essential to set up a code of conduct and stick to it. Here’s how to develop one:
Developing a code of conduct
A code of conduct is a statement of values for the company and its employees. It includes general expectations for the company, which include being honest, trustworthy, fair, and caring. Codes may also cover diversity and dress codes, among other things. They are typically accessible on the company’s investor relations corporate governance webpage.
It should be concise, easy to understand, and provide guidance when needed. The Coca-Cola code of conduct is a great example, with its concise and visually appealing format. This code explains everything from how to handle business information to how to work with your partners and clients. It also lists additional resources and outlines the company’s core values.
A code of conduct can strengthen your company culture and improve employee engagement. It also gives management peace of mind, and it helps the company maintain a positive reputation. The document must provide clear guidelines without any grey area. It should be as comprehensive as possible. It should also spell out your expectations of employees.
Sales professionals should also have an ethical code of conduct, so that they can reference it at any time. This will make making decisions easier and provide a safe space for everyone to discuss issues. The code of conduct should include fictional and real examples. However, this should be a guideline, not a legal document.
Ethics for High Ticket Sales Coaching
Ethics for high ticket sales coaching refers to a code of conduct, or ethics, in sales. These standards are important to meet when selling. In sales, the main goal is to earn the trust and confidence of the customer. The use of data is a key element in this. Providing prospects with data about the features and capabilities of your product will help them decide whether it is a good choice for them. It will also demonstrate your understanding of your product and the customer’s needs and values.
When clients trust your salespeople, they are more likely to stay with you and increase their MRR, and reduce their churn rate. However, many companies are struggling to keep conversion rates high and growth plans viable. Even the most upright sales representatives can be tempted to compromise their ethics, especially when quotas become impossible to meet. The cost of failure is high.
One of the best ways to attract high-ticket clients is to tailor your offers to their needs and desires. This means knowing your clients’ deepest desires and pain points. People act on pain because they are unhappy with their lives. Pain is the catalyst that drives a decision, so it’s important to understand what causes it.
Coaches should also follow the rules regarding recruitment. It is unethical to use negative recruiting tactics. In addition to being unethical, coaches must avoid making false promises to prospective students. They also shouldn’t allow outside recruiting agencies to influence their recruiting. As a result, coaches should always strive to promote the image of their associations.
Successful sales professionals have to be motivated by more than money. They need to feel like a member of the team and have a strong desire to work in the company for the long-term. Money-focused sales professionals rarely stay in their positions for very long. They often make unethical decisions.
The Committee on Ethics is empowered to investigate any suspected violations of the Code of Ethics. A subcommittee, consisting of an at-large committee member and a committee district representative, will investigate the allegations. The results of this investigation are reported to member coaches thirty days before the annual meeting.