Customers have always valued secure messaging apps, and the security ladder continues to rise faster than ever. Technology is rapidly advancing, and businesses are trying to ensure the highest security standards for messaging apps.
A messaging app allows you to send sensitive information to employees, clients, and coworkers without risking data security. What does it mean to have secure messaging? Generally, it means that your messages get encrypted before leaving your device.
Why Do Businesses Prefer Secure Messaging Apps?
You may be wondering what the big deal is. We all use various messaging apps in our daily lives and are usually aware of security issues. Companies, however, face increased scrutiny. Secure messaging apps are among the most sought-after tools in organizations that handle sensitive information but value effective team collaboration.
Without further ado, here are the top reasons why businesses prefer secure messaging apps.
Customers Are More Concerned About Data Security
After a cybersecurity breach, 83% of US citizens would stop purchasing from a company. Furthermore, 52% of Americans refused to use services or products due to privacy concerns.
It indicates that data security is highly important to customers. As a result, businesses use secure messaging apps to protect customer data while facilitating seamless team communication.
There Are Vulnerabilities Everywhere.
Employees use an average of 9.4 apps in their daily work lives. Indeed, one of the primary challenges of digital workplaces is avoiding app fatigue, so employers tend to encourage workers to connect the various tools they use.
However, as business processes become more automated and interconnected, the chances of a cybersecurity breach increase. Companies reduce security risks rather than increasing them by allowing the use of secure messaging apps.
Cybersecurity Breach Costs a Lot of Money
According to IBM research, the average cost of a data breach in the United States is $3.8 million, and it takes an average of 280 days to identify and encompass it.
Unsurprisingly, 53% of employees use consumer communication apps like WhatsApp, Viber, or Telegram for work. Although many of these apps are end-to-end encrypted, they still do not adhere to other company security standards – simply because they were never intended to be used by businesses.
Secure messaging apps are not just a wise business decision but also a way to save the company money.
Reputation Reigns Supreme
Secure messaging apps are only one part of the security package that businesses seek. They are also a vital part of businesses whose brand is built on the highest security standards.
How Do Messaging Apps Expose Your Data?
Nowadays, secure messaging is a popular topic. Companies are more interested than ever in delving deep and truly understanding how their data is being used.
Here are some of the most common ways messaging apps expose your data.
Requesting More Permissions Than Needed
Numerous messaging apps demand almost unlimited access to your data. Their reach extends far beyond the data required for messaging, such as location, files, and others.
When you see this request from your communication provider, think twice and ask why they need this data.
Collection and Sales of Metadata
Even though many secure messaging apps swear by data privacy, some apps harvest, research, and sell metadata. Of course, metadata is just data about data – but when different metadata information is combined, whoever buys it can still get a pretty clear picture of the end-preferences, user’s online habits, and other characteristics.
Centralized Data Storage to Take Risks on Your Behalf
Many messaging systems keep user data centralized. It exposes all of their users’ data to attack. As a result, users do not own or control their data, making it more difficult to protect.
Unauthorized Collection and Uploading of Mobile Contacts
How many times have you noticed that apps have uploaded your mobile contacts without your knowledge or consent? It is simply another form of data harvesting, and it is not something that secure messaging apps should be able to do without permission.
How to Ensure Secure Messaging in Your Company?
Companies must have secure collaboration platforms, but what features should you look for to ensure your messaging meets the highest security standards?
Apart from complying with industry or geographically specific regulations, such as GDPR in Europe or HIPAA in the healthcare industry in the United States, every organization should look for specific properties in their messaging platforms.
To help you out, we have compiled a list of the most secure messaging apps available today.
Here is a list of features that every instant secure chat app should have.
End-to-end encryption is one of the requirements for secure messaging. Its name says it all: the message is encrypted and can only be decoded by the participants in the conversation. It thus prevents potential eavesdroppers from intercepting communication because third parties and even administrators cannot see the message.
Complete Source Code
Many instant secure messaging apps, such as MS Teams or Slack, are developed in-house. It means that they own the code and do not share it. Although this may seem to be a benefit, there are far more benefits to open source code.
On Site Hosting
Despite the popularity of cloud-based solutions, 92% of companies report that on-premise software sales are increasing. Furthermore, 65% of businesses cite security and data protection as the top two reasons for purchasing on-premises solutions.
Multi-factor authentication is a core part of enterprise-level security. It is also a vital feature of secure messaging apps. It is a simple way to confirm that the user who wishes to enter the app is indeed that user. As a result, users enter the app after completing two or more authentication steps, such as entering a username and password combination and entering a code sent to their (previously deemed secure) mobile device.
Safe and Secure Integrations
You know how critical it is for secure messaging apps to have secure integrations with third-party apps.
Conclusion – Enabling Safe and Seamless Collaboration
Well, it doesn’t matter whether you are an active user or a developer of chat apps, it is crucial to consider the role of secure instant messaging APIs and SDKs to enhance the security of your conversations.