Business

Sell on multiple channels – Product data syndication strategy

The success of digital commerce lies in how effective and seamless your data syndication process is. It is crucial to have it right. It’s not just about how fast you launc your product to the market its also about the consistency and quality of product presentation across multiple sales channels. If you present a consistent omnichannel experience, it solidifies customer trust.

With just about every business having or trying to have online footprints today, customers expect easy access to every piece of information they need while shopping. If statistics are to be believed, 20% of all unsuccessful purchases on eCommerce sites are due to poor product descriptions. One way to lower that 20% mark is to have a well-thought-of data syndication process that complies with content guidelines.

What is product data syndication (PDS) strategy?

data syndication strategy is a part of the PIM data management process that includes onboarding, publishing, and distributing product content across multiple sales channels. A well-thought-of syndication plan ensures that the content is consistent and uniform across distribution channels and complies with the standards and requirements of all marketplaces. That, in turn, strengthens your sales prospects.

With just about every business having or trying to have online footprints today, customers expect easy access to every piece of information they need while shopping. If statistics are to be believed, 20% of all unsuccessful purchases on eCommerce sites are due to poor product descriptions

Benefits of a robust data syndication strategy

A well-structured data syndication plan provides you with enumerable benefits, a few of which are as follows:

  • It automates vendor data feeds

When executed with a PIM data management system, a data syndication strategy establishes seamless communication between your online shop and marketplaces. It automatically dispenses all the product data feed from your inventory once it is set up.

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  • It reduces costs

The automated distribution of product content significantly reduces the costs you would have spent on human resources to get operations done manually. PDS eliminates human errors and accelerates the entire process.

  • It delivers excellent brand experiences

A data syndication strategy helps deliver a consistent brand experience across all sales and distribution channels and adds credibility to the business.

  • It accelerates time to market

A PDS supported by a PIM data management system enables manufacturers, distributors, and retailers to distribute content across eCommerce platforms in a single automatic manner that meets all of the individual data supply requirements and accelerates the product launch.

Four stages of a product data syndication strategy

  • Data Preparation

Data preparation includes three following steps:

  • Centralization

In a typical eCommerce ecosystem, data may be residing in various systems, file folders, applications, and locations. Before processing and working on it, organizations need to gather and consolidate it in a centralized place.

  • Enrichment

A compelling product description is a key factor for online brands and retailers. Businesses can set up several ad campaigns with powerful messaging that drive traffic, but if the product description is incomplete and lacks essential information, marketing efforts can go in vain. That is when the enrichment stage steps in. After centralizing data, the next step is to enrich data.

  • Validation

Validation is the next step. Before distributing data on sales channels, it is crucial to check the consistency and accuracy of the information and ensure that it meets the requirements of the platforms where it is being published.

  • Integration and automation

Automation saves time and effort. Automated data integration can improve performance, bring efficiency, and save resources that you can allocate to other valuable tasks. In addition to having an automation tool, such as a PIM data management system, it is essential to standardize the data to distribute it across marketplaces in a concise manner for the end-user to browse through conveniently.

  • Optimization and personalization

The next stage of the data syndication strategy is optimization. Optimization can maximize data performance on every channel and marketplace where it appears on.

  • Distribution

After preparation, integration, and optimization, it is time to distribute information. Data syndication capabilities of such PIM data management software will allow you to publish content in no time whatsoever. With the tool at work, you will be able to set a comprehensive distribution schedule for each channel, and your syndication strategy will work towards boosting your eCommerce sales Read More

Lashari

I am a professional writer and blogger. I’m researching and writing about innovation, Blockchain, technology, business, and the latest Blockchain marketing trends.

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