Website uptime is the most important website metric. That is, the time during which a website or web service is available to users. It is a long-term indicator and is measured over a specific period. It is measured as a percentage and is an utmost critical value for website owners. Ideally, a website should always be up and running without a single minute of downtime. But that’s in theory. While the goal is 100% uptime, it is widely accepted across the industry that 99.99% uptime is ideal. In fact, there will always be circumstances due to which the website will be down for a certain time.
Why is website uptime important?
Website uptime, as mentioned earlier, is critical for any website owner. This is because uptime directly affects the performance and popularity of the website. Accordingly, this indicator is significant when choosing a hosting on which the website will be located.
First, if your website is constantly down and often unavailable to users, this will have a negative impact on public opinion. Users will quickly become frustrated and stop visiting a website that is not stable and constantly “not responding”.
Secondly, downtime is not profitable, even if it does not significantly affect the popularity of the website. All this time, not only will you not be able to access your website on the server, but you will not receive any profit from it.
Thirdly, search engines pay attention to the uptime indicator. Most modern search engines take this indicator into account when determining the website’s rating, and those pages that have it low are sent down, getting to the last pages.
Website optimisation and metrics to maintain
Optimizing the quality of the website for good behavioral indicators is a strategically important direction for development. First of all, it is important to do this in order for the website to rank high in search engines and ad units. And the perfect assistant for website optimization is Google’s Core Web Vitals.
This is a system by which Google services determine the performance of a website before determining its position in certain SERPs. The list of indicators important for Core Web Vitals includes three combined metrics, the status of which can be obtained using Google services.
- LCP – measures the rendering time of the largest and most visible piece of content on the first screen of your website. It can be an image, heading or text.
- FID – measures the responsiveness of your website. The lower this indicator, the more confidence visitors have that they can interact with your website.
- CLS – measures the degree of content stability on your website. If, when loading a website, the content is pushed back by loading ad units or other content, then this parameter will evaluate how critical this is for visitors. The lower the score, the better.
Accordingly, when optimizing a website, it is necessary to give maximum priority to improve loading useful content. At the same time, it is important to take into account that the most useful content of the first screen is loaded first.
Also, priority in optimization should be given to the mobile version of the website. This is due to the fact that Google services work on the principle of Mobile First. This means that website owners need to take into account how well the mobile version works. In this case, the above-mentioned parameters are also important.
How to monitor all website’s important metrics?
To reach the top of those aforementioned metrics, website owners or webmasters must provide constant monitoring to the website. Most webmasters usually use various services and software to monitor websites. However, webmasters often lack information, and they will probably never know what exactly happened at the moment. In addition, in order to understand the problem, the webmaster needs to go through the logs, write to the hosting support service and perform many other tedious and often unsuccessful actions.
Yet there is an effective solution for all of the above – website monitoring automation. And one of the most advanced automated monitoring services, HostTracker, can handle it all in a few clicks. This service allows the webmaster to monitor the website 24/7 without paying too much attention to the process. The toolkit includes a huge number of different checks and tests. From basic availability diagnostics to checking the stable operation of the server. The system conducts testing from different parts of the world, which allows you to accurately identify the causes of problems.
In case of problems, the system itself indicates the source of the problem. Moreover, the system instantly sends a notification to the webmaster or website owner. To do this, you can use any of the many available popular messengers. Thanks to this, the webmaster does not have to study the reports on his own. In addition, it allows the webmaster to respond quickly to any issues that arise. And keep website metrics as high as possible.
Website monitoring routines and Google Ads
As well as maintaining Core Web Vitals are important for search engine queries, there are important things to maintain for Google Ads campaigns. Because website owners must ensure that nothing interferes with ads campaigns.
But even the most reliable websites become inaccessible from time to time. And Google Ads will block ads, because the advertised website will not be crawled in the system. But Google only suspends ad campaigns on websites if they are completely unavailable to users. Or if their access speed is very slow.
And even a short-term failure can stop an advertising campaign for a long period. At the same time, restoring an advertising campaign in this case is possible only manually. Because this can only be done after the ad has been re-approved by the Google team.
It takes a lot of time. Because, firstly, the webmaster needs to localize problems in time. Second, the webmaster needs to submit a restore request. And thirdly, the webmaster must wait for it to complete.
On top of all aforementioned, a very large number of small website issues go unnoticed by Google. Google Ads parser doesn’t block ads campaigns, for example, if the web page has errors but is loading properly. This will lead to large losses due to the fact that users will click on empty links.
But with a robust set of tools like HostTracker the webmaster will be able to easily set up a system to track Google Ads campaigns. Service will automatically pause subscription in case of any related issues. And this system will bring the Ads campaign back online when the website stability will be restored.