‘Should I buy a Rolex or a Breguet watch’? This question often arises in a person who is shopping for a premium luxury watch from a reputed brand. Both watch brands’ popularity is very much significant in the watch world, and hence, it becomes difficult for shoppers to pick one.
Before we make this easier for you, let’s tell you what this hype is all about!
Rolex: Rolex, as you know, is one of the most well-known watch brands in the luxury watch brand, which is extremely popular for its high quality. Rolex watches are more than just a status symbol; it is also an investment that can help you during times of need. Each piece of Rolex is timeless and is curated with utmost perfection to suit everyday wear.
Breguet: Breguet is one of the oldest luxury watch manufacturers in the world. The brand is mainly famous amongst the military, diplomatic, financial, and scientific elites of the 19th and 20th centuries. One word that defines the brand perfectly is ‘innovation’. They have the finest combination of aesthetics and innovation which make the watches so popular.
Let’s compare the two watch giants: Rolex Vs Breguet watches.
FYI: COSC is a French acronym for the Swiss Official Chronometer Testing Institute. Most of the watch brands test their watch movements for higher precision from this institute. The institute offers a special designation of ‘Chronometer’ to the watches that meet the minimum standard of not more than -4/+6 seconds/ day.
Rolex: The Rolex watches use the COSC barometer to certify their movements outside the case. After that, they conduct further testing until they reach the accuracy of -2/+2/ seconds which is double the accuracy of COSC.
Breguet: The Breguet watches, on the other hand, do not get their watches COSC certified. They have already proven in the past that they can make watches more accurate than the COSC standards. For example, the Classique Chronometrie 7727 had a high-beat calibre that oscillated at a high rate of 10Hz.
Rolex: Rolex is undoubtedly a very well known luxury watch brand. It is a brand that has an advertising strategy, and the models cater to the average person. However, they are not as prestigious as Breguet.
Breguet: On the other hand, Breguet watches hold a high brand prestige. They are one of the oldest watchmakers in business. Their numerous innovations, inventions, and contributions to watchmaking have positioned them as proficient watch brand. With its higher cost, the watch caters to the higher earners and therefore is more prestigious.
Rolex: As per the latest study conducted, Rolex is not just the more popular brand compared to Breguet but also any other Swiss luxury watch brand out there. They have almost 100% international brand recognition and have established themselves as the world’s most popular luxury watchmaker. This could be a reason why Rolex has a crown in their logo.
Breguet: If there is a list of the most popular watch brands in the world, then Breguet will occupy the 6th position. This watch brand is most popular with people who love the history of watch manufacturing. They hold a more historical brand value and have made numerous significant contributions to the age-old craft of watchmaking.
Rolex: Certainly, Rolex has made some improvements to the self-winding rotor initially created by Breguet; however, they have not made any distinct contribution to watchmaking. Rolex believes in offering a personal touch to the timepieces and giving a truly captivating radiance with their years of experience.
Breguet: Well, this is another clear win for Breguet. Abraham Louis Breguet invented several incredible things that have added to the eccentricity of watchmaking today. The list includes the automatic (self-winding) watch, tourbillion complication, the magnetic pivot, Breguet Overcoil, Para-Chute, the Gong-spring, and the 1st perpetual Calendar. Breguet’s, Marie-Antoinette pocket watch is a limited edition that holds the title of the world’s most complicated watch at the time.
Both Rolex and Breguet have diver’s collections.
Rolex: If you need a watch that features more water resistance, then Rolex Sea-Dweller, which offers 1220m/ 4000ft of water resistance, is the best solution. You can also check out the Rolex Deepsea Model that offers over ten times the water resistance, with a striking rating of 3900m/ 12800ft.
Breguet: If you are an average diving enthusiast, you can easily get away with a Breguet Marine Royale watch featuring 300m/ 1000ft of water resistance.
Rolex: Now, this is where a Rolex wins and shines out brightly! Rolex has a high resale value that makes it extremely popular amongst watch collectors. It also holds its value much better than any other brand. More importantly, Rolex watches enjoy high demand in the pre-owned market as well. So, if you want to sell your Rolex for some quick cash, rest assured to get a good value for your timepiece.
Breguet: Since Breguet has started to mass-produce watches, they do not sell that well in the pre-owned market. They also do not hold their value as good as the Rolex pieces. They are more of customer products and not seen as investments.
So, the next time someone asks you, ‘Is Rolex better than Breguet’, you can answer it more precisely and add your choice to the reply. Both the watches are elegant and hold value in their way. No matter what you pick, both are equally capable of reflecting your social status.