The whole point of an attractive exterior for your given product is that you will have a better shot at displaying your product. So how can you make your product more attention-grabbing than the rest of the brands that are competing for equal attention on the racks? Well, you guessed it right. Display Boxes are the perfect solution. If your customers cannot experience or try out the product for themselves, they will not buy into a possibility of a good product. You definitely have to have boxes on the counter that are customized for your particular product and that represent the theme of your brand, either with a logo or a signature shape. Apart from that, it enhances the overall appeal of the product.
However, if you are a new business starting up and are struggling with your sales but don’t really believe that testers or products on display will make a good impact on your sales then here are a few things you should try out with your packaging for display that will surely increase your sales.
BOXES DESIGN THAT STANDS OUT
The best kind of way to make an impression on the customer’s mind is to first make an impression they won’t forget or easily overlook. A lot of products in the market are known for their unique design instead of the quality of their products. If the display of your product stands out then your product is already making a great first impression. Customers will want to see modern and improved products on the shelves, not the mention the alteration will give them the idea that there has been an overall improvement in the product itself. This can be reason enough to try out the new product.
LOGOS AND GRAPHICS
It isn’t a given that all products should have the same kind of logo and design on their packaging containers as your brand. You can customize different logos and graphical imprints for specific products that come with different formulas. A lot of companies that do this make better sales because you are categorizing your products to serve specific customer needs. Let’s say you own a sweets brand. Your customer would want to know which sweet has the strawberry cream stuffing and which one has a chocolate cream stuffing. Perhaps one of these flavors might even become an overall favorite, which is great for your sales rate.
QUALITY OF DISPLAY PRODUCTS
If you are looking to improve sales then you must have studied the sales trends and behaviors of predecessors. From all that you probably would have concluded that adding a touch of luxury and grace to the product ultimately adds a few extra dollars to the price tag. Thus, giving extra attention to the quality of the containers on display is very important. Perhaps you could use wooden packaging or clear plastic coverings. Perhaps you could try using ribbons with your foldable Kraft boxes. You might even use a completely organic design. It is all about standing out and offering people a feeling of luxury and comfort.
The little effort that you have to put in these boxes for display can significantly improve your sales. Every other brand has now taken on displaying the products for better results. Here are a few other advantages of packaging that are for display that you should probably know about.
To present your product to the customers, you would need a cheaper solution than sending out entire free samples. Cardboard packaging allows you to present your products with just a single tester that can be tested out. This is going to be much cheaper for your branding since you are not wasting on multiple products with the packaging and delivering of these products to brand ambassadors, etc.
Unlike the usual product dispensers, these kinds of displays are a versatile solution that will help you to customize your product branding strategy according to the product requirements.
PROFESSIONALISM IN YOUR BRANDING
Such products offer you a professional look and give the customer the impression that your brand is reliable enough to put out actual testers for you. This is a great way to improve your sales and get loyal customers.
RECYCLABLE AND REUSABLE MATERIAL
You can use Kraft which is biodegradable and thus can be reused. This way you will not be harming the planet while branding your product. The concern for environmentally friendly packaging will also earn you a few extra points with consumers. While display counter displays are a great solution to an effective branding strategy, sometimes they might not be as useful. This is because sometimes your particular product might not be possible for example if you are a brand of space heaters. Things like Vape Boxes are a different story on the counter. So, you would have to come up with a display strategy that suits you.